Launched in 2010, Australian Business Traveller is Australia’s only website dedicated to business travel and the 2.5 million Australians who fly interstate or internationally for business each year.

The Challenge

There’s no shortage of web sites and publications targeted at the leisure travel market and the travel industry itself - but there was nothing available for the lucrative niche of business travellers. Business travellers needed a dedicated independent website which was dedicated to the information and issues they care about.

The website needed to be able to organize and present large ammounts of data and information in a way which was targeted directly at the user base in a way in which they were already used to consuming information.

In addition to appealing to the users, the website had to also be extremely appealing to advertisers by making sure their advertisements wolid receive the maximum exposure.

How We Did it

For many months we worked with the founders of Australian Business Traveller developing new ideas and concepts for how this website wolid function. Dozens of different layouts were designed and tested before deciding on one that was ‘just right’.

The Results

When launched the website instantly became a huge success. Within the first 30 days Australian Business Traveller received over 55,000 unique visitors. For every month following the website continues to receive visitor numbers which constantly exceed it’s traffic targets.

Now Australian Business Traveller is the leading independent business travel website and is turned to for business travel news by major news sources such as ABC, The Financial, The San Francisco Chronicle and even Australia’s Queensland Government.